Important Marketing Tips for Small Property Management Companies
Thursday, April 5, 2018
As a home rental property management company, you're going to have a lot on your plate. You're going to have to be able to handle renters, brokers, and other things that come along with being a property manager. While all of this may force you to think that these are the only ways to help you be successful, you need to consider marketing.
Home rental property management marketing is extremely important. Not only does it help get your name out in the open, it can even help your company become a household name. In order to do this, there are few things that you can do. Let's take a look at a few of them.
First, it's important to advertise. If you don't have your label on radio and TV ads for name recognition, Magazines and HOA newspapers, how is anybody really going to know about you? Taking the time to find places where your ideal target audience is looking for information and hanging out. a logo and a great billboard image can really help get your business on the right track. People who see you in multiple medias remember your name for some time to come.
Next, don't neglect the digital side. You can easily send an email blast to any real estate agents, housing industry vendors, or brokers you may be trying to work within the future. It won't take a lot of time, as you're sending one mass email to a large number of people. You can even send an email blast to potential renters as well. Make sure that if you do send potential renters a recurring email, that there is an opt-out option at the bottom of the letter. They will be more likely to turn to you when looking for houses for rent or property for rent if you aren't bombarding them with information.
Finally, if you don't like the idea of sending rental management information via email, send potential clients a greeting card! People love getting cards in the mail, and if you show that you took the time to personally send them a letter, they will see how interested you are in working with them. It shows that you're a serious individual who is willing to take the extra step.
By following the above, your home rental property management name will not only travel throughout your community but others as well. Do what you can to get your name out there, and make connections wherever you go. The U.S. home ownership rate was approximately 63.7% in 2016, and you can be a part of the group that helped with those homes just by following the above suggestions.
If you have any questions about property management services please give us a call at 407-261-5610