Learning Center
Important Marketing Tips for Small Property Management Companies
Thursday, April 5, 2018
As a home rental property management company, you're going to have a lot on your plate. You're going to have to be able to handle renters, brokers, and other things that come along with being a property manager. While all of this may force you to think that these are the only ways to help you be successful, you need to consider marketing.
Home rental property management marketing is extremely important. Not only does it help get your name out in the open, it can even help your company become a household name. In order to do this, there are few things that you can do. Let's take a look at a few of them.
First, it's important to advertise. If you don't have your label on radio and TV ads for name recognition, Magazines and HOA newspapers, how is anybody really going to know about you? Taking the time to find places where your ideal target audience is looking for information and hanging out. a logo and a great billboard image can really help get your business on the right track. People who see you in multiple medias remember your name for some time to come.
Next, don't neglect the digital side. You can easily send an email blast to any real estate agents, housing industry vendors, or brokers you may be trying to work within the future. It won't take a lot of time, as you're sending one mass email to a large number of people. You can even send an email blast to potential renters as well. Make sure that if you do send potential renters a recurring email, that there is an opt-out option at the bottom of the letter. They will be more likely to turn to you when looking for houses for rent or property for rent if you aren't bombarding them with information.
Finally, if you don't like the idea of sending rental management information via email, send potential clients a greeting card! People love getting cards in the mail, and if you show that you took the time to personally send them a letter, they will see how interested you are in working with them. It shows that you're a serious individual who is willing to take the extra step.
By following the above, your home rental property management name will not only travel throughout your community but others as well. Do what you can to get your name out there, and make connections wherever you go. The U.S. home ownership rate was approximately 63.7% in 2016, and you can be a part of the group that helped with those homes just by following the above suggestions.
If you have any questions about property management services please give us a call at 407-261-5610
What to Look for in a Property Manager
Thursday, April 5, 2018
If you are a landlord and are thinking about branching out, you may have considered hiring a professional property manager. A property manager can connect you with people all across your area, help you out with things around your property for rent, and many other tasks.
Of course, you want to make sure you're finding the right people for the job. This is completely normal and it is crucial for you to ask your potential property manager some questions. Let's take a look at a few potential questions you could ask before settling on one property manager.
How Busy Are You?
One of the most important questions to ask a potential property manager is how much work they've already been taking on. If they have a full workload and then some, there's a good chance they might find themselves extremely distracted by other things. If they're too busy, you might want to consider going with someone else. You need to have somebody who can focus heavily on your property for rent. Hiring a person to take over rental management is a big commitment, and you want to make sure that you won't get stuck doing the work you're paying someone else to do.
Where Are You Located?
If you do not live near your property for rent, it's important for you to find a property manager who does. The rule of thumb is if you live over 50 miles from your units and have more than one property for rent, you should consider hiring a property manager who is local to your properties. The property manager will be in the area at all times and will be able to do the things that you are not able to take care of. This is especially great in case of any emergencies.
How Have You Helped Past Clients?
Find out what skills and abilities the property manager has before taking them on. Talk to them about previous clients and see what work they were able to do successfully. Have them give you some examples and show you some of their work. You want to make sure you're getting the best person for the job, so it's important to ask these experience-related questions.
Hiring a property manager can help you save a lot of time as a landlord. However, it's important to make sure you're getting the best person for the job. Considering that in 2016, the average price of a new home in the United States was over $372,000, it's important to protect your bigger assets. Make sure you ask the questions listed above before taking on a property manager to find out if they're the right person for you.
If you have any questions about property management services please give us a call at 407-261-5610
